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Energize Your Unit With Public Relations!
Use the power of the media to get people excited about the great things Scouting is doing in your community.

These documents will give you the tools you need to help you contact the media, write press releases for publication, plus tips and tricks to get reporters to run your story. It’s easier than you think!

7 Reasons Public Relations Is Important
1. The media (newspapers, radio, TV) is perhaps the most powerful way to inform and influence.

2. People are busier than ever and news stories help cut through the clutter to help them understand what Scouting means.

3. Scouting needs positive publicity through grassroots news stories in order to help it grow.

4. News organizations constantly need stories and help finding them. Scouting is a perfect topic.

5. There are plenty of news stories about hardship. Scouting can bring something positive and uplifting to people’s lives.

6. Scouting by its nature often doesn’t draw a lot of attention to itself. PR puts a spotlight on it in a good way.

7. Despite its reputation as “soft” news, stories about Scouting can actually bring some topical context to today’s issues.


Why is Public Relations Important?  [PDF, 30K]      Seven points of the importance of public relations and Scouting media topics

Public Relations Checklist  [PDF, 27K]      Checklist for working with the media

Public Relations: How to Make it Happen  [PDF, 34K]      Tips to help make news stories happen for your unit


Sample Press Notification Materials

News for Community Calendar  [PDF, 37K]     

Press Release  [PDF, 18K]     

Media Alert  [PDF, 27K]     


Scouting In The News!

Simon Edmonds-Langham Receives Eagle Scout Rank,  January 2010,  [PDF]     

Junior Firefighters Train at 8th Annual Explorer Weekend,  February 2010,  [PDF]     

Harrison Police Department welcomes Cub Scouts, February 2010,  [PDF]     

Cub Scout Pack 238 Yorktown, Still Going Strong at 40  [PDF, 23K]     

Boy Scouts Honor CEO Of Fox News Roger Ailes, 11/11/2009

Thunderbird Games, 2009  [PDF, 1.7M]     

Putnam County Good Scout Award Breakfast 10/2009  [PDF, 2.1M]     



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