Energize Your Unit With Public Relations!
Use the power of the media to get people excited about the great
things Scouting is doing in your community.
These documents will give you the tools you need to help you contact
the media, write press releases for publication, plus tips and tricks to
get reporters to run your story. It’s easier than you think!
Public Relations Is Important
1. The media (newspapers, radio, TV) is perhaps the most powerful
way to inform and influence.
2. People are busier than ever and news stories help cut through the
clutter to help them understand what Scouting means.
3. Scouting needs positive publicity through grassroots news stories in
order to help it grow.
4. News organizations constantly need stories and help finding them.
Scouting is a perfect topic.
5. There are plenty of news stories about hardship. Scouting can bring
something positive and uplifting to people’s lives.
6. Scouting by its nature often doesn’t draw a lot of attention to
itself. PR puts a spotlight on it in a good way.
7. Despite its reputation as “soft” news, stories about Scouting can
actually bring some topical context to today’s issues.
Why is Public Relations
30K] Seven points
of the importance of public relations and Scouting media topics
Public Relations Checklist [PDF,
for working with the media
How to Make it Happen [PDF, 34K]
Tips to help make news
stories happen for your unit
Sample Press Notification Materials
for Community Calendar [PDF, 37K]
Scouting In The News!
Simon Edmonds-Langham Receives Eagle Scout
Rank, January 2010, [PDF]
Junior Firefighters Train at 8th
Annual Explorer Weekend, February 2010, [PDF]
Harrison Police Department welcomes
Cub Scouts, February 2010, [PDF]
Cub Scout Pack 238 Yorktown, Still Going
Strong at 40
Boy Scouts Honor CEO Of Fox News Roger Ailes, 11/11/2009
Thunderbird Games, 2009
County Good Scout Award Breakfast 10/2009